Sourceforconsulting.com research identifies why over a third of CRM projects under deliver.
Consultants predict double digit growth for CRM work
New research by Sourceforconsulting.com has found that consulting firms are bullish about the CRM market with more than half of firms surveyed expecting double digit growth over the next six months. The Source research also found that the financial services sector is showing the most demand for CRM consultancy at the moment.
Why over a third of CRM projects under deliver
Source found that the proportion of projects failing to deliver what’s expected of them averaged out at just over a third (40 per cent). Chief amongst the reasons for under-performing projects were the lack of a clear strategy, and inadequate definition of requirements.
Although sales departments within organisations are likely to be behind most CRM projects, Source findings show that they’re not necessarily where CRM will deliver most benefits. Consultants working in the area said that customer services and marketing were both functions more likely to benefit than sales. The main reasons people embark on CRM projects at the moment were identified as:
1. Improving customer experience
2. Increasing retention rates/reducing churn
3. Increasing customer profitability
Ed Haigh, Head of Content and Marketing at Sourceforconsulting.com commented: “More than anything else, CRM initiatives are still borne out of a desire to improve customer experience and to increase retention rates amongst existing customers. Consulting firms are already reporting considerable demand from organisations, particularly in financial services - anxious to reconnect with their customers as confidence returns post recession.”
CRM and thought leadership
Source also utilised its online subscription based resource White Space to evaluate CRM thought leadership, both by quantity and quality. It found that thought leadership on CRM and how organisations segment, engage with and retain customers – accounts for around a third of all marketing and selling-related thought leadership. The Source ranking by quantity and quality of thought leadership is as follows:
Quantity of thought leadership
Leading CRM consulting firms by quantity of thought leadership are:
1. McKinsey
2. Accenture
3. Bain
4. Boston Consulting Group
5. IBM
Quality of thought leadership
Leading CRM consulting firms by quality of thought leadership are:
1. Booz
2. IBM
3. McKinsey
Fiona Czerniawska, co-founder of Source and editor of White Space, concluded: “CRM, as a source of consulting income as much as a topic of thought leadership, has been comparatively unimportant in recent years, but the last few months of the recession has reversed that trend.”
The Sourceforconsulting.com briefing note provides clients with a comparison of consulting firms that provide CRM services, and the sectors that they have experience within.
Monday, June 21, 2010
Consulting firms among choice employers for US students
Google is the #1 overall IDEAL Employer for the fourth year in a row among US undergraduate students; McKinsey maintains #2 spot.
Consulting firms among choice employers for US students
Among US undergraduate students, Google is perceived as being an IDEAL Employer at 14.76%, according to year’s IDEAL Employer Survey from Universum USA.
Based on the frequency of being selected as an ideal employer, Universum produces an ideal employer ranking, dubbed the Universum Top 100. This year’s results are based on more than 163,246 employer evaluations, reflecting the opinions of approximately 56,900 Undergraduate students. The rankings reflect the level of employer attractiveness that companies or organizations have on the recruitment market, and consequently the strength of their employer brands.
Top 10 IDEAL Employers for undergraduate students, segmented by their main field of study are:
Business: 1. Google, 2. Ernst & Young, 3. PricewaterhouseCoopers, LLP, 4. Deloitte, 5. Walt Disney Company, 6. KPMG LLP, 7. J.P. Morgan, 8. Apple Computer, 9. Goldman Sachs, 10. Nike
Engineering: 1. NASA, 2. Lockheed Martin Corporation, 3. Google, 4. Boeing, 5.General Electric, 6. Microsoft, 7. U.S. Department of Energy, 8. BMW,9. Exxon Mobil Corporation, 10. Apple Computer
IT: 1.Google, 2. Microsoft, 3. Apple Computer, 4. IBM, 5.Cisco Systems, 6. Intel, 7. FBI, 8. Electronic Arts, 9. Sony, 10. NASA
Google, McKinsey & Company and Goldman Sachs take top 3 spots among US MBA students
Top 20 IDEAL Employers for MBA students are:
1. Google
2. McKinsey & Company
3. Goldman Sachs
4. The Boston Consulting Group
5. Apple Computer
6. Bain & Company
7. J.P. Morgan
8. Walt Disney Company
9. Nike
10. Johnson & Johnson
11. Amazon
12. Deloitte
13. The Blackstone Group
14. Morgan Stanley
15. Microsoft
16. General Electric
17. Procter & Gamble
18. IDEO
19. The Coca-Cola Company
20. Credit Suisse
Source) http://www.consultant-news.com
Consulting firms among choice employers for US students
Among US undergraduate students, Google is perceived as being an IDEAL Employer at 14.76%, according to year’s IDEAL Employer Survey from Universum USA.
Based on the frequency of being selected as an ideal employer, Universum produces an ideal employer ranking, dubbed the Universum Top 100. This year’s results are based on more than 163,246 employer evaluations, reflecting the opinions of approximately 56,900 Undergraduate students. The rankings reflect the level of employer attractiveness that companies or organizations have on the recruitment market, and consequently the strength of their employer brands.
Top 10 IDEAL Employers for undergraduate students, segmented by their main field of study are:
Business: 1. Google, 2. Ernst & Young, 3. PricewaterhouseCoopers, LLP, 4. Deloitte, 5. Walt Disney Company, 6. KPMG LLP, 7. J.P. Morgan, 8. Apple Computer, 9. Goldman Sachs, 10. Nike
Engineering: 1. NASA, 2. Lockheed Martin Corporation, 3. Google, 4. Boeing, 5.General Electric, 6. Microsoft, 7. U.S. Department of Energy, 8. BMW,9. Exxon Mobil Corporation, 10. Apple Computer
IT: 1.Google, 2. Microsoft, 3. Apple Computer, 4. IBM, 5.Cisco Systems, 6. Intel, 7. FBI, 8. Electronic Arts, 9. Sony, 10. NASA
Google, McKinsey & Company and Goldman Sachs take top 3 spots among US MBA students
Top 20 IDEAL Employers for MBA students are:
1. Google
2. McKinsey & Company
3. Goldman Sachs
4. The Boston Consulting Group
5. Apple Computer
6. Bain & Company
7. J.P. Morgan
8. Walt Disney Company
9. Nike
10. Johnson & Johnson
11. Amazon
12. Deloitte
13. The Blackstone Group
14. Morgan Stanley
15. Microsoft
16. General Electric
17. Procter & Gamble
18. IDEO
19. The Coca-Cola Company
20. Credit Suisse
Source) http://www.consultant-news.com
India’s cloud computing mkt to touch $1 bn by 2015
The domestic cloud computing market is expected to touch $1.08 billion by 2015 from $110 million currently, research firm Zinnov on Monday in New Delhi said.
Cloud computing refers to a pay-per-use model of computing where applications and software are accessed over the Internet and not owned by users. IT companies can save huge costs on these products as they would not have to invest in purchasing them, resulting in reduced IT costs.
"We are expecting sectors like banking and financial services, telecom, manufacturing and government to drive cloud adoption in the country. As companies look at cost and operational efficiency, they would embrace the cloud," Zinnov Management Consulting chief executive Pari Natarajan said.
These sectors have huge data storage requirements and complex applications, which can be served well through the cloud, he added.
The global cloud computing market is expected to grow to $70 billion by 2015 from $20 billion now.
The adoption of cloud computing is being led by the small and medium businesses. "Domestic SMBs in specific, lack budgets and often the staff required to manage internal IT.
However, they are looking for rapid growth and to achieve that, cloud computing is indeed the answer," Zinnov manager Praveen Bhadada said.
Cloud computing has three parts: software-as-a-service (SaaS), Infrastructure as a service (IaaS) and Platform as a service (PaaS). While SaaS, which is the most common form, is likely to touch $650 million-mark by 2015, PaaS and IaaS markets cumulatively would touch $434 million each by then, the study said.
The SaaS market, estimated to be about $66 million currently, is dominated by applications like customer relationship management, enterprise resource management and e-mail solutions.
"These numbers do not include private clouds (servers), otherwise it is a much more wider market," Bhadada pointed out.
Some organisations, especially larger ones, set up a cloud-like infrastructure in their own data centre to secure data, which is called a private cloud. Public cloud refers to providers such as Amazon, Google and Salesforce.com, whose shared services are available to all.
Read more at: http://beta.profit.ndtv.com/news/show/indias-cloud-computing-mkt-to-touch-1-bn-by-2015-76505?cp
Press Trust of India, June 21, 2010 (New Delhi)
Cloud computing refers to a pay-per-use model of computing where applications and software are accessed over the Internet and not owned by users. IT companies can save huge costs on these products as they would not have to invest in purchasing them, resulting in reduced IT costs.
"We are expecting sectors like banking and financial services, telecom, manufacturing and government to drive cloud adoption in the country. As companies look at cost and operational efficiency, they would embrace the cloud," Zinnov Management Consulting chief executive Pari Natarajan said.
These sectors have huge data storage requirements and complex applications, which can be served well through the cloud, he added.
The global cloud computing market is expected to grow to $70 billion by 2015 from $20 billion now.
The adoption of cloud computing is being led by the small and medium businesses. "Domestic SMBs in specific, lack budgets and often the staff required to manage internal IT.
However, they are looking for rapid growth and to achieve that, cloud computing is indeed the answer," Zinnov manager Praveen Bhadada said.
Cloud computing has three parts: software-as-a-service (SaaS), Infrastructure as a service (IaaS) and Platform as a service (PaaS). While SaaS, which is the most common form, is likely to touch $650 million-mark by 2015, PaaS and IaaS markets cumulatively would touch $434 million each by then, the study said.
The SaaS market, estimated to be about $66 million currently, is dominated by applications like customer relationship management, enterprise resource management and e-mail solutions.
"These numbers do not include private clouds (servers), otherwise it is a much more wider market," Bhadada pointed out.
Some organisations, especially larger ones, set up a cloud-like infrastructure in their own data centre to secure data, which is called a private cloud. Public cloud refers to providers such as Amazon, Google and Salesforce.com, whose shared services are available to all.
Read more at: http://beta.profit.ndtv.com/news/show/indias-cloud-computing-mkt-to-touch-1-bn-by-2015-76505?cp
Press Trust of India, June 21, 2010 (New Delhi)
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